For Email Campaigns
Email blasts to your donors, on the same platform
Compose, save drafts, and send branded email campaigns directly from the dashboard. Segment recipients by donor tier, lifetime giving thresholds, lapsed-since days, or tags. One-click unsubscribe in every email. No Mailchimp / Constant Contact subscription, no separate email vendor to manage.
Set Up Email Campaigns
What's built in
Compose, draft, send. Subject, preview text, body. Save as draft, edit later, send when ready. Emails ship from a verified domain with proper SPF / DKIM / DMARC so they land in the inbox, not the spam folder.
Donor segmentation. Filter recipients by donor tier, minimum/maximum lifetime giving, lapsed-since days, or tags. Send Gold-and-above patrons a member-only preview; send lapsed-180+-day donors a reactivation campaign.
One-click unsubscribe. Every email carries a footer link. Click once, the email lands in the suppression list and never sends again. RFC 8058 List-Unsubscribe-Post header included for inbox-provider one-click compliance.
Branded templates. Templates carry the org's accent color, logo, and tagline. Dark-mode defenses in the CSS (Apple Mail, Outlook). FROM address is "OrgName <hello@yourdomain.com>", not a generic ScanRaise sender.
Real recipient counts before send. Apply segmentation filters; the dashboard shows exactly how many recipients will get the email. No guessing about list size.
Common email-campaign use cases
Year-end appeal. Send to all donors with at least one prior donation. Personalize the lead with their lifetime-giving total ("Thanks for the $X you've given over the years"). Run on December 27 to capture last-week-of-year giving.
Patron preview. Send to Gold-and-above donor tier only. Member-only sale, gala patron tier early access, exclusive content. Segment by tier_id.
Lapsed-donor reactivation. Filter for lapsed-since-180-days. Subject line acknowledges the gap ("It's been a while...") + drives back to the donate page. Segmenting on lapsed gets significantly higher open rates than blanket year-end blasts.
Event-day reminder. Send to anyone with a "rsvp-yes" tag. Day-of details, parking, dress code. Tags integrate with email recipient query.